Search Engine Optimization can be our friend or foe. Even the most routine of tasks can be an ordeal when we don’t have a clue where to start. We’ve all been there before, frantically typing out phrases like “Real Estate Agent near me” or “Best family medicine practice Temecula Valley.” The internet connects us with businesses that provide solutions for our problems and so many of us rely on it daily; this is one reason Search Engine Optimization is so important.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the strategy of using keywords and other technical tools that help a website come up in search listings when potential customers are searching for key terms. An example would be if you’re a plumber that specializes in emergencies, your site should show up on Google’s listings when someone searches “Plumbing emergencies Temecula” or something along those lines.SEO is not just a way to get your website on the first page of Google. It can also be used for LinkedIn, Facebook, and Twitter posts as well as Youtube videos or even Instagram pictures!
Why is SEO Important for Your Local Business?
This is an important question. Think about it: 97% of consumers use the internet to learn more about a local business, and 92% will pick businesses on the first page of search engine results. On top of that, if your website isn’t coming up in searches – especially when people are looking for solutions you may provide- then chances are you’re missing out on potential business!
Does your Business Rank?
Temecula business owners need to stay ahead of the game, and technology has given you a leg up. With new opportunities for marketing popping up every day, it’s important not to be left behind by your competitors or let them take all of the market share. Do some quick research on Google today about tools and services that might help grow your company without putting in any extra work!
Here are 6 quick steps to improve your website visibility
Make sure your business has a Google My Business profile.
Google My Business profiles are a must for any business looking to get their name out there and they’re easy to set up. Just click on the “add or claim” button, fill in your information and you’ll be all set. If you don’t yet have a website or blog, now is the time to create one because it will allow you to start building backlinks through content marketing that speak directly about your product niche. With these strategies in place, we can guarantee more traffic from potential customers who share similar interests with yours!
Get citations from local and regional directories
Your business needs to be found on the internet by customers and search engines who are looking for your services. The best way to do that is through online marketing and one of the most effective ways is through citations from local and regional directories, like TVSBNConnect, Livingintemeculaca,Yelp, Superpages.
Write content that speaks to your potential customers.
When you’re writing content, remember that it should be in a conversational tone. You can write about how your product or service can solve their problems. Whatever topic you choose, make sure it will speak to your potential customers and help them find what they need at any stage of their decision-making process.
Format your content using H1, H2 and H3 headers
If you want to rank well in search engines, it’s important that your content is formatted with H1, H2, and H3 headers. These tags help the web crawlers understand what a page should be about so they can better index your site for SEO purposes. You don’t have to worry too much about these details if you’re not looking to increase traffic– but either way, following basic SEO tenets will keep the spiders crawling around on your website!
Search for the keywords your potential customers are searching for and write content using those keywords.
This is a difficult task, but the rewards are worth it. When you find those keywords that your customers search for and write content around them, they will be more likely to see your blog posts in their Google searches. All of this takes time and patience because if you just throw up any old article on your website without using proper keywords–you might as well not even have written anything at all! You don’t want to look like every other company out there that has neglected its SEO efforts. Give yourself some time to do research so that you can rank properly with relevant results when people search for what interests them about your products or services. Selecting the right keywords may take additional work up front, but it’s essential if you want to
Have your existing customers leave you a review.
If you’re a small business looking for more sales, reviews are one of the best ways to get them. Reviews show potential customers that your product is worth buying and they help convince people who’ve started shopping on your site but haven’t yet made a purchase- which means they can be an invaluable tool in increasing conversion rates. We know how important it is to have a positive reputation online as well as off, so we want to make sure you don’t miss out on this opportunity!