Whether you are a REALTOR looking to generate more leads, or just someone who wants to be in the know about what is going on in your industry, this blog post has something for everyone. Today we will discuss 5 strategies that can help drive traffic and improve your social media presence. These tips are easy enough for anyone to implement and they will work regardless of how much experience you have with social media marketing!

As a realtor, you are familiar with the power of connecting your business to consumers through various forms of communication. But did you know that one way to increase customer engagement is by optimizing your social media presence? You may be wondering what this means and how it will help generate leads for your business.

Step-by-step guide to social media optimization:

#1 Link to Freebies

Take a look at your content, and pick your most intriguing ebook, video, blog article, Buyers or Sellers guide. Then, add a link to that freebie in your social media bio. That way, if someone wants access to that valuable content, all they have to do is input their email address. Now you’ve got information that will allow you to grow the connection between business and prospect. 

#2 Add Keywords

Your bio, even if it’s short and sweet, should contain relevant keywords for your specialty. That way, when a potential client conducts a Google search, your business’s social profile pops up. So, how do you know what keywords to weave into your bio? 

You’ll want to search keywords that your competition is using and choose those that your clients would be likely to use for a search, but that also isn’t widely used (making them harder to compete for). 

For example, if your is relocation, you don’t want to choose simple keywords like “Relocation Specialist .” Obviously, there will be high competition for such a keyword. Instead, choose the city in which you do business and combine it with a longtail keyword that would be highly searchable, like this: “Temecula Best Relocation Specialist.” 

#3 Tag Your Location

If you want more local leads, you can get them with just a simple tag. Whenever you make a post, tag your location. These posts get higher engagement anyway, and this tag will help local potential customers find you. When you tag your location, you also organically filter out those who may be living halfway across the world and unable to work with you. 

# 4 Include Good CTAs

It’s hard to get anywhere with a prospect if you don’t have a call to action. Imagine a potential client scrolling through your profile, interested and ready to buy or sell. But, then, they can’t seem to figure out how to follow through with the purchase or they’re interested in reading your blog, but they can’t find it. 

Frustration is the last thing you want a client to feel when it comes to your business, so include clear CTAs. Consider what the “next steps” are when it comes to engaging your leads and provide a CTA that will take them straight to it. 

Each social media platform works a little bit differently when it comes to CTAs, but they’re all relatively easy to implement right away. Facebook allows you to add a CTA button to your page, Instagram allows you to add action buttons to your profile, LinkedIn offers some CTA options, and Twitter only allows you to add CTAs in your bio or posts (you can’t set up buttons like the other platforms).

#5 Include a Phone Number

Most of the action on your social profiles is now happening on smartphones, so one of the simplest ways to get a conversation started with your prospect is by including your phone number in your profile. 

That almost seems too easy, right?!

Make sure it’s a number that is likely to get answered, has voicemail, and can receive text messages so you can capture leads in every way possible.

You’re Just Five Steps Away!

Implementing the methods listed above will help you optimize for more leads, so don’t wait! Put your social media profiles to work for your business.